The logo comes from Jim’s mother’s family symbol (Koyama), whose lineage is Samurai. The Samurai were military nobility, or warrior class. The symbol is on the roof tiles of the Emperor’s Palace in Tokyo, Japan. Her ancestry goes through the Samurai line to the emperor, long ago.
The three swooshes represent love, wisdom, and courage. In the Inner Excellence model, love is to lead with your heart, wisdom is to expand your vision, and courage is to be fully present.